can anyone give me a background on this company other than the web site, im curious to the products , price and are the sales reps helpful or pushy. thanks

Which company you are referring to?.

the company is Certified Labs which is a division of NCH. Thanks

Certified's reps are extremely helpful. They have a support team of engineers that can answer most questions regarding lubrication related failures. They will do what's called VALUE RECOGNITION REPORTS that will show you how using thier products will save you money and down time. Research Michael Holloway, he is one of thier engineers that has given many speeches regarding lubrication.