Reply to "2 Cycle Oil as 4 Cycle Engine Fuel Additive"

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Originally posted by Sarge:
Tim,
Allow me to approach this form a different angle.
Amsoil has been in business since what? 1959 or something.

Since you insist again on going off topic to talk about AMSOIL, it look's like you need a lesson in AMSOIL history: "Amatuzio began conducting serious research in 1963. By 1966 he had formulated a synthetic motor oil and put it to use in vehicles in northern Minnesota. Throughout the late ’60s Amatuzio continued his research and development and sold commercially available synthetic oils under a variety of names. In 1970 he incorporated his own name into a commercially sold product called AMMOIL. In 1971 this product name was changed to AMZOIL and it continued to be sold commercially. The true milestone came in 1972 when AMZOIL became the first synthetic motor oil in the world to meet American Petroleum Institute criteria. The new lubricant performed like no other before it. When the first can appeared on the market in 1972, it signaled the birth of an entire industry. AMSOIL synthetic lubricants have expanded the boundaries of lubrication science and redefined the performance possibilities of modern machinery and engines."

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Originally posted by Sarge: In this 50 years they have captured less than 1% of the global sales of the engine oil market. If it was so good why such a small market share?

AMSOIL doesn't compete globally. Just US and Canada with a few outlets worldwide. And only in the synthetic oil market which is about 10% of all oil sales in the US. And in the extended oil change market, which is about 10% of that, AMSOIL has far more of that share, about 80%, than Mobil 1 EP and Castrol Edge. AMSOIL refuses to sell to WalMart and the other huge retailers to support their AMSOIL dealers.

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Originally posted by Sarge: They If it was so good why wouldn't the automotive manufacturers all use it?

AMSOIL is a US company and made here. Most automotive manufacturers have world wide manufacturing and distribution. Why would they want to use it if it is not available to them and their worldwide customers? Auto manufactures tend to use the lowest cost oil that meets their specs that gets them past the warranty period. And many have their own oil brands they push. Why pay more dollars for the best oil, when a midlevel oil accomplishes all of this for them? And NONE of them say you can't upgrade to AMSOIL or that it will void factory warranty, even with extended oil change intervals.

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Originally posted by Sarge: Amsoil has spent significant resources polishing the pig with all kinds of 4ball wear test and paid "test" showing they are the best of the best.

Yep. And undisputed by the industry. The 4 ball test is a widely accepted ASTM test. All oil manufacturers use it. Only AMSOIL publishes the test results. None of the competition disputes AMSOIL's test data.

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Originally posted by Sarge: yet only have a fraction Mobil1 has 60%+ of the market.

Mobil 1 only has 10% of the extended oil change interval market. AMSOIL has 80%.

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Originally posted by Sarge: They just laugh at Amsoil and make no attempt to even acknowledge Amsoil exist. Same with SOPUS.

Where have they laughed? I found 8 results on AMSOIL on the Mobil1 website. Seems like a lot of acknowledgment. Why do they copy AMSOIL in these firsts? Seems Exxon must admire AMSOIL's accomplishments a lot to try to copy them (sincerest form of flattery). In fact Mobil told Amatuzio he should feel honored that they copied him when Mobil came out with Mobil 1 25,000 mile oil a few years after AMSOIL :

The Company of Firsts
AMSOIL has a documented history of innovation and leadership.

First to develop an API-rated 100 percent synthetic motor oil.
First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
First U.S. company to utilize the NOACK volatility test as a standard of performance excellence.
First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
First to manufacture synthetic gear lube for automotive use.
First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
First to manufacture a synthetic automatic transmission fluid for automotive use.