Well in my case, I know people who have used Amsoil, RL, Mobil 1 and many other oils. I also know mechanics and a machine shop owner so when I ask about products I get info from people I trust. I use the WWW to gather info then ask about it if it interests me.
Knowing the Synlube people via the WWW to me is meaningless. To others there might be some value, to those people give Miro your CC # pay him $32/qt and go for it. It was clear they had an agenda, and were exposed as a fraud scam operation from what I've read here. That type of Internet info I consider valuable. JMO