Additive companies, such as Lubrizol, Ethyl,, Infinium and Oronite, develop licensed formulas that they offer to oil companies to re-license. It is inexpensive to re-license one of these formulas, and the majority of oil companies choose to do this to avoid the costs associated with testing. This, however, tends to commoditize the market. The same chemistry is being sold under many brand names. Most of the major oil companies do have their own proprietary formulas developed, tested and licensed.