quote:Only when I see Amsoil oil on the shelf next to Mobil, Chevron, Valvoline, Castrol, and other brands, then, and only then would I consider it.
Mobil and others sell through chain stores because it is a commodity oil and because the company doesn't have a network of dealers to be loyal to, they are only loyal to thier bottom line. AMSOIL doesn't sell through chain stores because they have loyalty to their dealer network. WalMart, Pepboys and Autozone have ALL inquired about putting AMSOIL on the shelf at their stores. AMSOIL has turned them all down. The Wal-Mart deal alone was worth nearly $50 million dollars.
AMSOIL chose not to go that route because it would put their dealer network out of business. Once AMSOIL's dealer network is out of business, their remaining outlets (chain stores) would then be able to dictate price. Pretty soon, AMSOIL has to dummy down their product just like every other commodity oil to be able to offer it for the price Wal-Mart (or any other chain store) is willing to pay. If they don't, their retail outlet simply takes them off the shelf and the company goes under.
Amsoil has double digit annual growth pattern for the last decade to now over 100 million annually so they must be doing something right. They don't ahve stock holders to answer to and thus can strive to put out the best product.
If you don't want to use, thats fine but leave it at that and refrain from negative comments.