Responding to:
"the oil company that sells exclusively through small dealers."
-is not accurate. Amsoil Inc. has Retail-On-The-Shelf accounts where a limited number of Amsoil product options are displayed and available alongside similiar motor oils.
"Only when I see Amsoil oil on the shelf next to Mobil, Chevron, Valvoline, Castrol, and other brands, then, and only then would I consider it."
- I guess you'll be considering it, because it can be seen in some stores, as long as the 12 or less stores of a chain have a Retail-On-The-Shelf A/C w/ Amsoil Inc. (This is a company policy)
"Nothing can turn me off of a product or a service more than dealers with arrogant attitude can do."
- Some skeptics are tough cookies as well.