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one more thought before i quit this.my standards of acceptance is not a question;i want to recieve what i pay for. howevef i do not like to have some one B.S. me for personal gain. i am for sure "old fashioned"; but don't put a cadillac grill on a yugo and try to pass it off as something it is not.i have a real PROBLEM WITH ANY PRODUCT WHICH OPENLY DISGUISES IT'S SELF.if there is nothing to hide,if there is no financial motivation involved, then simply call the product what it really is.the attitude i am deriveing from your post is,that the truth would be too involved and that a label stateing 70, 80, or 99% "full"would have no useful purpose. i am posiyive that companies who sell 24 KARAT GOLD PLATED jewellery would love to have the same privalege as FULL synthetic motor oil.and in closing this subject would anyone purchase a ring , watch, necklace, etc, and pay a premium price as for pure gold knowing it was only plated????