To pass an API test is not that hard... it isn't one of the higher standards of the world industry.
I wonder if this Synlube can cope with the harder tests from VAG and DaimlerChrysler. (I really don't know...)
If your findings are true I wonder why there isn't a european company who's trying it overhere. Synlube may be small, but if their idea is a revolution in oiltechnique, I'm sure there would be spin-offs comming overhere...
But I'm not here to criticize all the texts your putting in. Can you paste some links here with additional information on this product? Maybe this turns over my scepticism ;-)