There is one simple reason that Houkster is so keen on Synlube.... he owns it! Anyone who wants to go to http://www.synlube.com will readily find out that 'Miro Kefurt' is the head honcho there! He is not a user only! As he sits in his abode in Las Vegas and promotes, mainly at his computer terminal, At $32.00 per quart [liter] - he does not have to sell too may knot heads his PTFE Cocktail in order to buy his own 'Throw Away Car' - no matter what he puts in the engine! AMSOIL is just AMSOIL - it's 32 year history of growth [will top $100,000,000.00 in sales for 2005] speaks for itself! Miro has threatened to sue me several time for owning the name synlube.net, and has accused me of buying that domian in order to get his customers. I didn't even know his stuff existed when I bought that domain name! I just saw it being used in all the trade literature, with a small 's', as a generic for SYNthetic LUBricants and though it would be a catchy name - for pete's sake! Who could have know that Miro wants to kraft the ownership of a 'Kleenex' type name? For the record - I do not want Miro's customers! Anyone dumb enough to pay $32.00 per quart [liter] for anything that does not have the name 'Dom Pirignon'; 'Chateau Lafite' or Pennicillin on it is off his skids - PERIOD! I read all of "Hucksters" [sic] posts and saw not a serious word about all the dirt [carbon, acid etc.] that accumulates in Lube4Life 'miracle water'. And waht about TBN..... even AMSOIL's TBN falls off eventually! Surely AMSOIL gets dirty as all git out if the filter is not changed! And even if the filter IS changed at say 12,500 miles - the oil is black as tar, until a good 5 micron filter change helps to brighten it up a bit DIRT is DIRT!!!! For $6 bucks a quart - AMSOIL's 25K oil is a good trade-off for EXMO's new 15,000 mile oil at the same price! There are 4,920 references in Google for synlube [sic] and 1/2 of them are Miro's.... the others prove it is a generic term! Type in AMSOIL once and you will see 298,000 references to it! There sure are a lot of dumb people out there! I am one of them! tlk