Reply to "Synlube"

trajanMember

http://www.math.uwaterloo.ca/~rblander/snake_oil.txt provided by inHaliburton in a different thread.

This part fits here I would think:

Testimonial Hype vs. Scientific Analysis
In general, most producers of oil additives rely on personal
"testimonials" to advertise and promote their products. A typical
print advertisement will be one or more letters from a satisfied
customer stating something like, "1 have used Brand X in my engine
for 2 years and 50,000 miles and it runs smoother and gets better
gas mileage than ever before. I love this product and would recommend
it to anyone."
Such evidence is referred to as "anecdotal" and is most commonly
used to pro mote such things as miracle weight loss diets and
astrology.

Drop the word additive.

3/29/104:34 PM

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