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Reply to "Truly which synthetic brand of motor oil is the best?"

"Composed of 3 solid (all in submicronic form) and 5 liquid lubricants, this oil is designed to last 150K miles/3K engine hours or 10 years. It can last this long because the components are almost entirely enert."

$32/Qt. ! Wow ! I'm not questioning the quality of the oil but I do have a question - How do you market this type of cost to your client's ? Even here on this site where we find many very intelligent oil folks and you can hear many comments about how an oil that costs $ 6.00/qt. is too much. My main reason for asking is simply this: If you're marketing your product to a trucking company with large sumps, how do you sell them on up front cost -vs- value being purchased ? This would be a substantial investment for a company with 60 over-the-road diesels. Thanks in advance.
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