Welcome to the forum oldfarmer!!!
First on the oil question, I have a Honda CR-V that specs the same 5w20 oil that Ford is requiring these days. In my opinion from what I've read, it is strictly for CAFE requirements for that extra 2 to 3% mileage increase that a 5w20 can offer, but not necessarily with every vehicle. I've used 5w30 ever since removing the factory fill for the first oil change, and am currently running a 0w30 in it for the onset of winter. If it gets particularly cold, I might even try a 0w20, but that would be for a limited time and ONLY if it gets cold for an extended period, like weeks below zero. I also prefer synthetic based lubes, but I just want the extra protection/longevity that they offer. Brand preference is up to you.
Second question on the gas, stick with the 91 or better. The first and foremost thing you will notice is a loss in mileage with lower octane. This engine is a higher compression engine that requires fuel to burn a little slower (the higher the octane, the slower the combustion rate), and in using lower octane, it will start to knock and ping more than is acceptable in a modern engine these days. I speak from experience, as I've tried this myself, and was not happy with the results. I ended up spending more in fuel costs due to the increased consumption, and the car ran like crap. I don't have a favorite gasoline brand, I just look for the least expensive that I know gets a regular fresh fuel delivery.
Hope this helps ya out a little!