Are real-time ad auctions actually the best way to buy and sell ad space?

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katinkaLevel 3 - 101 to 250 posts

I’ve been trying to maximize my ad revenue, but the process is frustrating. As a publisher, I feel like I’m not getting the best bids for my inventory, and as an advertiser, the cost per impression fluctuates so much that it’s hard to plan budgets. I get that real-time auctions are supposed to optimize pricing, but I’m not convinced I’m actually getting the best value. Is there a way to make sure both sides—buyers and sellers—aren’t getting ripped off?

6 hours ago

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